Two Quick Ways to Improve Your Shop Profile

We've introduced two simple new ways to enhance your Made By Mums shop profile. Learn how adding a shop tagline and displaying your name can help customers better understand your business and build trust.

Share this article

As part of our recent website refresh, we’ve introduced a couple of simple but powerful new ways to help sellers make a stronger first impression with customers.

If you’ve not visited your Shop Settings recently, it’s worth taking a minute to check out these new profile options.

1. Add a Shop Tagline

You can now add a dedicated shop tagline that appears prominently on your public shop page.

Screenshot of a shop home with tagline and real name added
A shop home with tagline and real name added

Think of this as your shop’s one-line ‘elevator pitch’ introduction. It’s a chance to quickly tell visitors what you make, who you create for, and what makes your products special.

For example:

  • Handmade Baby Gifts & Keepsakes
  • Personalised Gifts for Every Occasion
  • Beautiful Crochet Creations
  • Handcrafted Jewellery Inspired by Nature

Customers often decide within seconds whether to explore a shop further, so a clear tagline can help them instantly understand what you’re all about.

2. Display Your Real Name

We’ve also added the option to display your real name alongside your shop profile.

One thing we love about Made By Mums is bringing together talented makers (that’d be you!) with people who love to support handmade independent small businesses. If you can help show people that there’s a real person behind the products they’re buying, it counts for a lot.

Screenshot showing the Seller Dashboard settings section where tagline and real name preferences can be added
Seller Dashboard settings section where tagline and real name preferences can be added

By choosing to show your name, you can add a more personal touch to your shop and help build trust with potential customers.

Of course, this setting is entirely optional, but those sellers who have added it have found it helps create a stronger connection with their visitors and customers.

Where to Find These Settings

Both options can be updated from:

Seller Dashboard โ†’ Settings โ†’ General Info

You’ll find fields for your shop description, shop tagline, and the option to display your real name on your public shop profile.

A Few Minutes Well Spent

These are small changes, but they can make a real difference to how customers perceive your shop.

A clear tagline helps visitors understand what you offer, while displaying your name adds personality and trust. Together, they help tell the story behind your business before a customer has even viewed their first product.

If you haven’t updated your profile since our refresh, now is the perfect time to take a look!