Why Customer Reviews Matter for Your Shop, and How We Help You Get Them
Reviews help shoppers buy with confidence, and they now help your products get seen in more places on Made By Mums. Here's how we collect them for you and what you can do to get more.
Reviews help shoppers buy with confidence, especially from a maker they haven’t bought from before. They now also help your products get seen in more places on Made By Mums.
Why reviews matter
When someone finds your product, a few words from a previous customer can answer the questions your listing can’t. Was it well made? Did it arrive safely? Was it the size they expected?
Reviews also build trust in your shop as a whole. Shoppers can read all of your product reviews from any of your listings, so every one adds up.
We ask for reviews on your behalf
About a week after you ship an order, we email the customer to ask them to review what they bought. It’s one email per order, with a link to review each item, so you don’t need to chase anyone yourself.
We check every review before it’s published, and genuine reviews go live whether they’re good or bad. When a review is left with the same email address that was used for the order, it shows a “Verified buyer” badge.
Where your reviews appear
Receiving reviews for your sales can be one of the best ways to increase your presence across Made By Mums. By simply receiving reviews, the places where your listings can appear across the site can increase. In particular, your reviews could appear:
- On your product page, alongside your product’s star rating.
- In your shop’s reviews, which shoppers can open from any of your product pages.
- On our new customer reviews page, which shows the latest reviews newest first and lets shoppers browse by category.
- On our homepage, where we feature recent reviews, one per maker.
- On product category pages, as suggestions below the main product grid area.
So a recent review could increase your reach considerably, putting your product in front of shoppers in placements including our homepage, on our reviews page, and more.
Keep your reviewed products available
The reviews page, homepage and product category review placements only show reviews of products that shoppers can buy right now. A review won’t appear there if the product is out of stock, unpublished or hidden, or if your shop is in holiday mode with sales switched off.
If a reviewed item sells out, restock it when you can, or re-list it if you make it again. If you make items to order, check your stock settings so they don’t show as out of stock.
Simple ways to get more reviews
- Keep your orders up to date. Our review email goes out about a week after an order is completed, so keeping your orders up to date in your seller dashboard helps it go out on time.
- Add a note to your parcel. A short thank you with a request to leave a review on Made By Mums is a nice personal touch.
- Share a direct review link. Add
?reviewto the end of your product’s web address and the review form opens straight away. It’s handy for messages and thank-you cards. - Keep it fair. We only publish genuine reviews from customers, so please don’t offer discounts or freebies in return for a review, or ask friends and family to post one.
Any questions?
If you have any questions about reviews, get in touch and we’ll be happy to help. You’ll find more tips for running your shop in our seller guides.