Getting started with your Made By Mums shop
New to Made By Mums? This guide covers everything you need to get your shop up and running, from completing your profile and adding products to making sure customers can easily discover your creations.
Note: This article was updated in May 2026 to reflect the latest advice for setting up your shop on Made By Mums.
Welcome to Made By Mums, and congratulations on opening your shop! Whether you’re selling handmade gifts, knitted babywear, personalised keepsakes or digital downloads, taking a little time to set up your shop properly from the start can make a big difference to how customers discover and engage with your products.
We’ve built Made By Mums to be as simple and seller-friendly as possible, but there are a few important things you’ll want to check before you start listing your products.
This guide will walk you through the essentials.
1. Check Your Payment Details
Before making your first sale, make sure your payment details are correctly configured within your Seller Dashboard. You will need a valid PayPal account for us to pay you when you make sales.
This ensures we can process payouts smoothly when orders are completed.
You can review and update your payment settings at any time by visiting the Settings area of your Seller Dashboard.
2. Complete Your Shop Profile
Your shop profile is often the first thing customers see when they visit your store, so it’s worth spending a few minutes making it feel welcoming and professional.
We recommend:
Adding a clear shop icon
Uploading a shop banner
Writing a short introduction about yourself and your products
Including any information that helps customers understand your brand and what makes your creations unique
A complete profile helps build trust and gives customers confidence when purchasing from a small independent maker.
3. Add Your First Product
Once your shop profile is ready, it’s time for the exciting part… adding your first product!
From your Seller Dashboard, click Add Product to begin.
Product Name & Description
Choose a clear product name and write a detailed description that explains:
What the item is
Who it’s for
Materials used
Sizes, colours or options available
Anything that makes it special
Remember, customers can’t pick up and examine your product in person, so your description needs to do that job for them.
Our short description field is a great way to introduce your product too – so be sure to use this!
Images
Great photography can have a huge impact on sales.
We recommend:
Using a clear featured image
Adding multiple gallery images
Showing products from different angles
Including close-up detail shots where appropriate
The more confidence customers have in what they’re buying, the more likely they are to place an order.
Pricing
Set your product price carefully and remember that all prices displayed on Made By Mums should include UK postage costs where applicable.
If you’re running a promotion, you can also set a sale price.
Stock Levels
Make sure your stock levels accurately reflect what you have available to sell. Maintaining an accurate stock level is very important. To prevent customers from ordering items you no longer have, and to meet the requirements of our own seller terms and conditions, make sure stock levels are up to date at all times.
When stock reaches zero, your product will automatically become unavailable until you update the quantity.
4. Make Use of Categories, Styles & Occasions
One of the easiest ways to improve product visibility is by assigning your products to the most relevant categories.
Where available, we also recommend selecting suitable styles and occasions to help customers discover your products through our enhanced browsing experience.
The more accurately your products are categorised, the easier they are for customers to find.
5. Submit for Review
When you’re happy with your listing, simply submit it for review.
All products are reviewed before going live to help maintain quality across our marketplace and ensure customers have the best possible shopping experience.
Reviews are usually completed quickly and your item will be available for sale once approved.
Your Shop Starts Here
Every successful Made By Mums shop starts with that first product listing.
Don’t worry about making everything perfect immediately. Focus on creating a complete shop profile, adding quality product listings and sharing your creations with confidence.
Once you’re up and running, be sure to explore the rest of our Seller Guides, where you’ll find guides on promoting your products, improving your listings and growing your sales on Made By Mums.
We’re delighted to have you as part of the community and can’t wait to see what you create!